The Latino internet news boom
Nearly as many Latinos in the U.S. use the internet for news as they do television.
The number of Latinos who use the internet for news has doubled in the past 10 years.
According to a report from Pew Research Center, 74 percent of Latinos in the U.S. used the internet as a news source during the week in 2016, up from 37 percent in 2006.
As more and more Latinos are using the internet to stay up-to-date, fewer are watching the news on television. Over the same 10-year period, television dropped 13 percent as a weekday news source for Latinos, down from 92 percent in 2016 to 79 percent in 2016.
The use of newspapers among Latinos declined from an already staggering 58 percent in 2006 to 34 percent in 2016. Meanwhile, Latino news consumption via radio remained relatively steady, decreasing from 64 percent in 2006 to 55 percent in 2016.
Pew’s report notes that the “growth of the internet as a news source on a typical weekday among Hispanics mirrors the trend in the overall U.S. population” as the web is on its way to becoming the number one news platform for all Americans.
Millennials, who now comprise a quarter of Hispanic adults in the U.S., are the main driver for this increase in internet news consumption. According to the report, the number of Hispanic millennials using the internet for news more than doubled between 2006 and 2016 from 45 percent to 91 percent. Meanwhile, television news consumption among the age group dropped by 21 percent.
This upward trend for internet news consumption is reflected in all other Hispanic age groups, though the increase is less dramatic. All other age groups saw less significant decreases in television usage.
English is also becoming the preferred language for news among Hispanic millennials. Pew reports that 91 percent of this age groups consumes “at least some of their news in English” while only 68 percent said the same for Spanish.
To check out the full report, click here.